An in-depth understanding of the consumer psyche has helped AMUL BAKERY  evolve a marketing philosophy that reflects the needs of the consumer. With products designed keeping both health and taste in mind, AMUL BAKERY appeals to both health conscious mothers and fun loving kids. The great tradition of taste and nutrition is consistent in every pack on the store shelves, even today. The value-for-money positioning allows people from all classes and age groups to enjoy amul bakery products to the fullest.

Hygiene is the precursor to every process at amul bakery. From husking the wheat and melting the sugar to delivering the final products to the store shelves, care is taken at every step to ensure the best product of long-lasting freshness. Every batch of biscuits and confectioneries are thoroughly checked, hence ensuring the same perfect quality.

Concentrating on consumer tastes and preferences, the amul bakery brand has grown from strength to strength ever since its inception.

Doctors used to recommend our biscuits to the patients and hence the popularity of those biscuits has increased. Biscuits are low in calorie value and are easily digestible. Once the patient regains his strength, doctor advises him to eat biscuits with fat. The biscuits are made using excess shortening.